Looking for a Bakuchiol Serum? Shopping Tips For First Time Buyers

Looking for a Bakuchiol Serum? Shopping Tips For First Time Buyers

The benefits of using a Bakuchiol serum include anti aging, improved dark spots, enhanced collagen production, improved skin tone, and improved acne. 

Once you've made the decision to buy, you'll need to decide what type of serum you're looking for. 

This is where marketing terms can get confusing and there has been some controversy. If you've decided to shop for a Bakuchiol serum, there are some key definitions to understand before you buy.

What Is A Serum?

Before you can decide what type of Bakuchiol serum you're shopping for, you need to understand what skincare brands mean when they label something as a "serum". 

bareLUXE Skincare specializes in face oils and want to help consumers understand that face oils can be serums too. We cover this in a lot more depth in our guide to choosing face oils.

The TL:DR is that the term "serum" is a marketing label used to communicate to consumers that a product contains highly active ingredients and has a more fluid or gelled texture (compared to a cream).

Though serums are traditionally water-based, face oils with active ingredients are serums too!  Oil serums are not just a skincare trend, they should become part of your permanent daily ritual. 

traditional serum vs. oil serum

Why Shop for a Bakuchiol Serum?

We have written extensively about the ingredient Bakuchiol and why you would want to use it in your skincare routine.

The bottom line is that Bakuchiol is an amazing, plant-based, active botanical. It's a cruelty-free ingredient that functions as a natural alternative to retinol. 

When you use Bakuchiol, you will gradually notice improvements in skin tone, texture, elasticity, and acne. The reduction in visible signs of aging and improvements in fine lines and wrinkles will be seen after about 6 weeks of regular use. 

What is Bakuchiol Serum?

The reason it's so important to understand that the term serum means different things to different brands is so you can spot hyped up marketing and not waste your money.

Bakuchiol is an oily ingredient that can only be mixed with water if emulsifiers are used. There's nothing wrong with emulsified serums at all. However, it makes it nearly impossible to produce a product that is transparent, clear, colourless, or a novelty colour like purple.

This is why there has been controversy, because some Bakuchiol products really don't contain much detectable Bakuchiol and some contain higher levels of a skin irritant called psoralen (if babchi seed carrier oil is used instead of pure Bakuchiol).

We have nothing against beautiful products, but if you're shopping for a specific ingredient, you really want to spend your money on products that contain enough of it to be effective. 

If you buy a bakuchiol serum that also contains water-based ingredients like hyaluronic acid, just be sure it's advertised to contain between 0.5%-2% Bakuchiol (the studied amount). Also make sure the ingredient is listed as “Bakuchiol” on the ingredient list.

Oil Serum Benefits

There is no specific disadvantage to using a serum that contains water, emulsifiers and preservatives. It will be effective and safe if formulated correctly. 

With that said, oil serums are preferred by many shoppers. Face oils are generally simpler and closer to nature. Oil serums are also better able to penetrate the deeper layers of the skin where the active ingredients can get more work done

Choosing an oil serum over a traditional emulsified serum will have many benefits for people with all skin types. You would expect a smooth, silky skin feeling as long as the oil serum is formulated using lightweight oils. Face oil serums have many antioxidant properties to fight free radicals and inflammation.

Bakuchiol oil serums are suitable for sensitive skin, but a patch test is always recommended.


Regardless of whether you choose a Bakuchiol serum that contains water or is a face oil, you can experience the benefits of this natural alternative to retinol

We strongly believe that the most benefits of Bakuchiol serums are seen when you use an oil based, waterless product. There are many great options out there and you can check out bareLUXE Skincare's award-winning Bakuchiol oil serum. 

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