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bareLUXE is an anti-plastic activist brand.
bareLUXE™ is committed to using skincare containers and packaging that are compostable or completely biodegradable (no microplastics) whenever possible. It is up to smart consumers to help us increase the demand for these types of innovative packaging materials AND put pressure on the “big guys" to step up.
We welcome the competition. Bring it on!
Technology exists to eliminate plastic waste, but without consumer pressure, no large corporation would switch a $0.05 plastic container for a $2.00 sustainable alternative. Consumers and corporations both need to get educated about how to take a responsible approach to the anti-plastic philosophy.
So, what are we doing? We’re purchasing our sustainable skincare containers for retail (not wholesale) and just going to suck it up for now.
In the anti-plastic world, acknowledging that being 100% plastic free is impossible is critical to avoiding jumping on a new trend and becoming just another greenwasher. In some circumstances, like with our product refill program, using plastic actually makes more environmental sense.
At bareLUXE™ Skincare, our promise is that we will adapt and change as rapidly as the technology.
Be the Change ❤️